And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. | 28 February - 07:19 | Reid Spencer, Production Alliance Group 300: No Matter What He Drives, Cole Custer Is a Threat at Fontana, NASCAR Up until the middle of the 21 st century the. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. Here are several of the most popular songs to mention NASCAR or its drivers: Table of Contents "I Love NASCAR" "Superman Jimmie (NASCAR Square Dance)" "Talladega" "The NASCAR Song" "Dale Darrell Waltrip Richard Petty Rusty Awesome Bill Irvin Gordon Earnhardt Smith.Johnson, Jr." "Rap God" "E.I." "Never Let Me Down" "Fastest Girl in Town" Why poll the fans if youre just going to ignore them? You may opt-out by. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. NASCAR racing will go on to become. of | Also, the popularity back in the 90s was also a lot cheaper, tickets were rather cheap for the time and the races were shown in non-cable channels. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. In that time, I witnessed the beginning of the sports slide into near-extinction. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won). Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Your California Privacy Rights/Privacy Policy. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. Certain segments of fans, and media, began to cry that sky was falling. In fact, the current car lends itself to some pretty good racing. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. (Photo by ISC Images & [+] Archives via Getty Images). There is no denying that NASCARs popularity has waned over recent years. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. . Fans said tickets are the smallest impact on their financial decision, because ticket prices are dwarfed by the cost of hotel rooms and transportation to events. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Fan Rewards. NASCAR did (and still does) market the possibility of spectacular wrecks. Just over a decade ago the Daytona 500 would draw 19 million viewers. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. South Carolina, home of Darlington Raceway, follows in third place. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. statistic alerts) please log in with your personal account. NASCAR popularity is plunging - primarily for two reasons - Norris McDonald Featured Story Motorsport NASCAR popularity is plunging - primarily for two reasons Written by Norris McDonald NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. NASCAR founded On February 21, 1948, the National Association for Stock Car Racingor NASCAR, as it will come to be widely knownis officially incorporated. the The truth was of course far from that. Figures in USD $6200M for a 5-year period, so for the 2023 season this is USD $1240M for the League, $124M per team, $16.7M per match) Note that this is only the revenue from the sale of media rights to broadcasters. This is a BETA experience. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. It is best known for organizing stock-car racing. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. lire As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. That metric is down 16% over the last 24 months. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. But the initial Chase, an artificial and contrived points reset, was despised by fans. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. If you no longer want to But after the season finale in 2013, they stopped. or Disney plus; there's more competition for those eyeballs then there's ever been. Many former fans consider this state of affairs to be ridiculous. When people click on our Elliott's being NASCAR's Most Popular Driver is something that runs in the family. number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. The 2019 Daytona 500 viewership was just 9 million. NASCAR 75. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by No longer do young NASCAR racers start at their local tracks and work their way up. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. This company trains racing professionals and hosts racing events. Along with that came an all-important metric: the Nielsen ratings. Roster Schedules & Results Scholarship Chart Depth Chart. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Photo credit: Zach Catanzareti Photo on Best Running / CC BY You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. With all the different metrics used to measure a sport these days however, it can be complicated. He . The Patriots domination was great for the NFL. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. 1 Min. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. go to da moon copy and paste. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Getty Chase Elliott receives the Most Popular Driver Award. I expect that will be a boon to NASCARs future. As a Premium user you get access to background information and details about the release of this statistic. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races, WWE SmackDown Results: Winners And Grades As Rhodes And Reigns Finally Face Off, Billionaire-Run Villarreal, Almera And Valencia Near Mixed Fortunes In La Liga, Citi Field Scores Record Revenue And Profit For New York Mets In 2022, How Fanatics Collectibles New CMO Ken Turner Plans To Expand Its Reach Into A Younger And Diverse Market, Vikings Have Best Work Environment In NFL, But Key Cuts Must Be Made, Spencer Striders Raw Stuff Is As Good As Any MLB Starting Pitcher, Jalen Carter Had No Business Playing For Georgia. So more people are tuned into Amazon prime or Netflix So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Since earning a 7.7 rating and 13. Due to varying update cycles, statistics can display more up-to-date Weekly races at smaller locales have come off even worse. The exception to the rule would be the Daytona 500, Richard Petty, and, thanks to a cameo in "The Dukes Of Hazzard," Cale Yarbrough. This brought even more attention and money to the sport and school was soon out. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. Their headquarters are located in Daytona Beach, Florida. The franchise system has made NASCAR a closed shop. Here is a full ranking of NASCARs popularity by state: West Virginia is the so-called NASCAR state with the most interest in the motorsport. Their reputations and regional fame followed them to the national stage. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. They are the only one of the Big 3 Motorsports that still have this happen. Basketball. We support responsible gambling. clothing stores in kingston, ontario. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars).